Consideration 01
The question changes the answer
A broad category question and a detailed follow-up can produce different recommendations.
See whether ChatGPT brings your brand into the conversation.
AnswerPrism audits the questions local customers may ask ChatGPT while discovering, comparing, or choosing a business like yours.
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Why It Matters
How ChatGPT enters the buying journey.
ChatGPT can answer questions conversationally and can search the web when current information is useful. Search responses may include inline citations and a source panel, which creates an observable but incomplete view of the information behind an answer.
What To Consider
Measure the surface without oversimplifying it.
Consideration 02
Search is not always used
Some answers use web search and expose sources; others do not.
Consideration 03
One answer is not a rank
Repeated tests are more useful than treating a screenshot as a permanent position.
Measurement Scope
What AnswerPrism measures in ChatGPT.
- Whether your brand appears
- How your brand is described
- Which competitors appear instead
- Visible sources when ChatGPT provides them
- What changes after the action stage
Important Caveat
AnswerPrism cannot see private conversations, training data, or hidden ranking systems. The audit reports the tested questions, conditions, and observed answers.
Official References
Check the product behaviour at the source.
Other Platforms
Compare discovery across the full journey.
See where your brand stands in ChatGPT.
Book a free 30-minute call. I’ll research your local business beforehand and bring seven specific opportunities you can act on.
Find My 7 OpportunitiesChoose a time and share your website. I’ll bring seven specific customer opportunities to the call.