01
Start with real questions.
Look at the decisions customers actually ask AI to help them make.
About AnswerPrism
AI changed how I choose what to buy. So I built AnswerPrism.
I’m Tristan Michel. I help local businesses understand and improve how they appear in AI answers.
Book a free 30-minute call. I’ll research your local business beforehand and bring seven specific opportunities you can act on.
Choose a time and share your website. I’ll bring seven specific customer opportunities to the call.
Tristan Michel, Founder
I like big questions and boring evidence.
I started AnswerPrism after noticing how often I asked AI what to buy, where to go, and who to hire, then treated the names it gave me as the places to look first. Handy for me. A little alarming for every good business it skipped.
AnswerPrism is my attempt to make that new layer of discovery less mysterious and more useful. I do the research, turn the findings into practical SEO work, and keep the conclusions inside the evidence. Ambition is good. Pretending to control ChatGPT is not.
Most owners do not need a lecture on retrieval systems. They need to know whether they are being found, why competitors appear instead, and what can credibly be improved. That is the standard I use for the work and everything published here.
A business can lose the customer before the customer ever visits its website.
The names inside an AI answer often become the places a buyer looks first. If a business never appears, it may never enter the decision.
That is the blind spot AnswerPrism is built to examine. The goal is not to sell certainty. It is to find the gap, work on what the evidence supports, and report the outcome honestly.
What Guides The Work
Clear evidence. Focused work. Honest conclusions.
02
Work on what AI cannot understand.
Focus on the authority, clarity, and recognition gaps that keep the brand out.
03
Report the change honestly.
Revisit the same questions and say plainly what improved, what did not, and what remains uncertain.
The first call should give you something useful.
Before we talk, I research your website and the local questions customers may ask across Google and AI.
I’ll bring seven specific opportunities to the call. You can act on them yourself, give them to your current team, or ask AnswerPrism to handle the work.
Find 7 opportunities to win more customers through Google and AI.
Book a free 30-minute call. I’ll research your local business beforehand and bring seven specific opportunities you can act on.
Find My 7 OpportunitiesChoose a time and share your website. I’ll bring seven specific customer opportunities to the call.